Marketing principles Assignment Example | Topics and Well Written Essays - 750 words

marketing principles - identification ExampleThe aim of the carry through had to be under the management of a marketing manager (Drummond & Ensor, 2005). either these definitions are important. Marketing has to be under the management of an individual with appropriate skills to accomplish the missions set. It is a process that ensures the organization meets its objectives in terms of sales of products and services, and it is a process that has to ensure the consumer gets what he or she wants. one common idea is that it is an organizational process meant to increase profits. This could be by making the customers aware of the populace of the product, informing the consumers of its benefits, or even enticing consumers to buy the product. Marketing is a vast field and involves a lot of other organization activities. The manner in which an organization conducts its activities asshole also be marketing. by path of their activities, people will get to know them and appreciate or g rade them, hence improving the characterization of the company. This is indirect marketing (Drummond & Ensor, 2005). ... This information is then disseminated across departments to ensure a specific aim is attained. It is any about an organization making use of the marketing concept as the basis for its marketing plans, therefore, proviso products that suit consumer preferences and tastes (Blythe, 2009). A perfect example is the production of iPhones by Apple and Samsung. These companies conducted thorough market research, put out the consumers desires, and used research and development techniques to develop what the consumer wanted the iPhone with mixed pleasing features. The companies then do use of promotional activities to inform the consumers about the product (AFP, 2013). Marketing oriented organizations also have to oversee what their competitors do, and the effect of such(prenominal) actions on consumer preferences and tastes. The organization should also analyze the e ffect of other exogenous factors (Blythe, 2009). Marketing oriented organizations can also be oriented towards marketing from a sales, product, production, or marketing perspective. This means that an organization can focus on marketing a specific product, can focus on increasing sales, and can focus on improving its production, or even marketing the whole organizations products. There are different perspectives that can be taken. In Tip-Top accessories for example, the manager can focus on increasing the sales of all the products hence identify marketing strategies appropriate for such an approach. The manager can also focus on the production approach, conducting market research and supplying products with features undeniable by the consumers, or the manager can just focus on appropriate marketing strategies for various products depending on the market environment, and the internal conditions